With an M.A. in Cultural Theories Sascha brought a different approach to the World of Party. After spending years in marketing for Party and DressUp businesses online, he joined Amscan in Europe to look after balloons and seasonal party products before moving on to lead the product development team.
He is very product driven with a maintained focus on consumer orientation whilst taking trends and sustainability into account.
Sascha joined the European Balloon and Party Council Executive Committee in 2019.