Don't let go - we love the environment too

We have requested that our members do not release balloons and we urge the public to 'Don't let go'. Please read our tips on our 'How to handle balloons' page and dispose of balloons responsibly.

Don't let go

Our position on balloon releases

Balloons are a unique much-loved product and are considered irreplaceable in what they offer. Over the last few years the industry has seen changes in consumer viewpoints and perceptions related to such products. Although these changes and increased participation have surfaced in the last few years, the rise of social media platforms and technology has enabled better reporting of such viewpoints and perceptions.

To comply with the EBPC mission statement “To educate and promote the fun use of balloons and party products safely, ethically and in respect of the environment”, and as a responsible organisation shaping our industry, we recognise the impact of our products within its marketplace. This monitoring, along with our corporate social responsibility, has led the council to pioneer new thinking within our industry on how balloons should be handled in respect of the environment, which has led to an agreement that ‘the EBPC does not support balloon releases’ as we wish to protect the environment from unnecessary litter. While latex balloon releases are visually appealing, the resulting deflated or partially inflated balloons that return to the ground is visually offensive to many, and we must respect this. This is becoming even more important as local authorities across the world are introducing penalties for balloon releases on their land or property.

The EBPC provides a united front to protect and grow the industry by promoting and facilitating best practices through the coalition of its members across the EU. We look to all members to support our stance in this good cause and encourage promotion of this positive message with respect to the environment.

What's happening in the animal world?

We cannot say for sure how many animals are affected by balloon releases. There are many reports of the same instances; however, during research at EBPC in 2016, we have identified less than 6 cases since 1885 where evidence has suggested balloons to be the cause of an animal death. This was in line with the findings of research by DEFRA in 2013.

Unfortunately, we have also found evidence of misleading claims and repeated instances of the same photograph, or pictures that have been doctored and used for bad publicity of balloons. To re-iterate, we love the environment and wish no harm to any form of life.

Don't let go – our message to consumers is clear

We are an evidence based organisation and only work with facts. If you would like more information about anything on our website, please get in touch.

Download our position statement here